The Rook

Power Your Businesswith WhatsApp

The Rook helps businesses automate conversations, capture leads, and drive sales through WhatsApp — all from a powerful automation platform.

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The Rook
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Alice Freeman

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Hello! I saw your pricing page and I'm interested in the Pro plan.10:20 AM
Does it include the WhatsApp API integration?10:21 AM
AI AGENT
Yes, absolutely! The Pro plan includes full WhatsApp Business API access with unlimited automation flows. Would you like to schedule a quick demo?10:21 AM
That sounds perfect. Yes, please.10:23 AM
AI Agent is typing...

Everything You Need to Scale on WhatsApp

Powerful tools to automate conversations, manage leads, and turn WhatsApp into a high-performing sales and support channel.

Visual Flow Builder

Design powerful conversation journeys using a drag-and-drop flow builder. Automate responses, collect customer data, trigger actions, and guide users through structured WhatsApp experiences.

AI Agents

Deploy AI agents that can answer questions, assist customers, schedule appointments, and interact with your automation flows to resolve requests instantly.

Centralized Inbox

Manage every WhatsApp conversation in one place. Use tags, assignments, and a Kanban-style view to organize chats and ensure no lead or customer request is missed.

Official WhatsApp Business API

Built on the official WhatsApp Business API for reliability and scale. The Rook also helps guide businesses through the setup and onboarding process.

Product Catalog & Interactive Flows

Showcase your products directly within WhatsApp. Share product catalogs, collect orders, and create interactive purchasing journeys that move customers from discovery to checkout.

Broadcast Campaigns

Reach your audience instantly with targeted broadcast campaigns. Send promotions, announcements, and updates to your contact list with ease.

How The Rook Works

Launch Your WhatsApp Automation in Minutes

The Rook makes it easy to turn WhatsApp into a powerful channel for sales, support, and customer engagement.

1

Connect WhatsApp

Connect your business to the official WhatsApp Business API. The Rook helps guide you through the setup so your business can start sending and receiving messages securely.

2

Build Smart Conversations

Use the visual flow builder to automate conversations, capture customer information, answer questions, and guide users through structured journeys.

3

Engage, Sell, and Support

Manage conversations, launch campaigns, share products, and let AI agents assist your team — all from a single platform.

Simple, transparent pricing

Choose the plan that fits your business needs. No hidden fees.

Starter

ZMW 500 / month
(~$29)

Perfect for small teams getting started with WhatsApp automation.

Includes
  • 2 Team Members
  • 1 WhatsApp Business Connection
  • Up to 1,500 Contacts
  • AI Agent Support
  • Visual Automation Flow Builder
  • Shared Team Inbox
Most Popular

Growth

ZMW 1,800 / month
(~$99)

Built for growing businesses running sales and customer engagement on WhatsApp.

Includes
  • 10 Team Members
  • 3 WhatsApp Business Connections
  • Up to 20,000 Contacts
  • AI Agent Support
  • Visual Automation Flow Builder
  • Shared Team Inbox
  • Broadcast Campaigns
  • Product Catalog & Interactive Flows

Scale

ZMW 4,500 / month
(~$249)

For high-volume teams managing large customer bases and automated workflows.

Includes
  • 30 Team Members
  • 10 WhatsApp Business Connections
  • Up to 100,000 Contacts
  • AI Agent Support
  • Visual Automation Flow Builder
  • Shared Team Inbox
  • Broadcast Campaigns
  • Product Catalog & Interactive Flows
  • Priority Support
Enterprise

Enterprise

Custom Pricing

For organizations running large-scale WhatsApp operations with advanced integration needs.

Includes
  • Unlimited Team Members
  • Unlimited WhatsApp Connections
  • Custom Contact Limits
  • Dedicated Infrastructure Options
  • Advanced API & System Integrations
  • Priority Support & Onboarding

Note: WhatsApp conversation fees charged by Meta are billed separately based on WhatsApp's pricing model.

Need help choosing a plan?

Turn Conversations Into Customers

Automate WhatsApp conversations, manage leads, and scale your sales and support with The Rook.

No credit card required.