The Rook

Your WhatsApp, run like a business.

One shared inbox, an AI agent that answers day and night, a shop and forms in the chat, and automations, on official WhatsApp.

Start free See pricing

Official WhatsApp Business Platform · No card needed to start

What The Rook does

Inbox
Chanda M.Assigned to Mwila
Do you deliver to Kitwe on Saturday?

23:14

AI agent

Yes, Saturday deliveries to Kitwe leave at 9:00. Would you like to order?

23:14

Yes please, the 2,000 L tank

23:15

AI handed this chat to Mwila

Mwila

Morning Chanda! Your tank is booked for Saturday.

07:58

Type a message
Example conversation

Never miss a customer

Every chat on your business number lands in one inbox the whole team works from. The AI agent answers instantly, day or night, and hands the conversation to a person when it matters.

  • Shared inbox with assignments, tags and internal notes
  • AI agent that knows your products and replies to voice notes
  • Hands over to your team and pauses itself
  • A sales pipeline board for every lead

Sell where your customers already are

Your product catalog lives inside WhatsApp. Customers browse, fill a cart and order without leaving the chat, and every order arrives in The Rook with its items and total.

  • Your catalog synced to WhatsApp, prices in Kwacha
  • Orders captured from the chat with every line item
  • Track fulfilment and payment status in one place
  • If you run Click-to-WhatsApp ads, report the sales back to Meta

Collect details without the back-and-forth

Build a form once, with text fields, dropdowns, dates and consent, and customers fill it in right inside WhatsApp. No links to open, no answers typed out one message at a time. Every submission lands in The Rook, tied to the conversation it came from.

  • Drag-and-drop form builder, approved and published through Meta
  • Send a form from a chat, an automation, a campaign template or the AI agent
  • Every submission linked to its chat, with a notification when it arrives
  • Dynamic forms that fetch options from your own systems as customers fill them in

Automate the repetitive, keep the personal

Build chatbots on a drag-and-drop canvas: welcome flows, menus with buttons and lists, and forms that collect details. Schedule broadcasts with approved templates, and let people take over whenever they want.

  • Visual flow builder with buttons, lists and forms
  • Broadcast campaigns to an uploaded contact list
  • Send now or schedule, with delivery tracking
  • Customers who opt out are skipped automatically

The agent in this tour answers on WhatsApp. Try it.

Message The Rook's own sales line. Our AI agent replies right away, day or night, and brings in a person whenever you want one.

Start a demo (opens WhatsApp)Ask the AI a question (opens WhatsApp)

WhatsApp opens with the message ready. Nothing is sent until you tap send.

From sign-up to your first answered chat

Built on the official WhatsApp Business Platform: your own business number, no QR codes, no personal phones.

  1. 1

    Connect your number

    A guided setup links your WhatsApp Business number through Meta's official platform.

  2. 2

    Set up your team

    Invite your people, add your products, and write the AI agent's instructions.

  3. 3

    Answer, sell, follow up

    Work every chat from one inbox, and let flows and campaigns take the repetitive part.

Your first month is on us

Pick a plan and pay nothing for 30 days. Set up your inbox, flows and AI agent, then decide.

1 MONTH FREE

Starter Plan

K 800/ month
Freefor your first month
then K 800 / month

Entry plan for new teams and pilot tests.

Includes

  • 2 team members
  • 1 WhatsApp connection
  • Up to 1,000 contacts
  • Shared team inbox & CRM
  • Product catalog & order capture
  • AI Sales Agent
  • WhatsApp message templates
  • Visual automation flows
  • WhatsApp Forms (interactive)
Start your free month

1 MONTH FREE

Growth Plan

K 2,000/ month
Freefor your first month
then K 2,000 / month

Default demo plan with full showcase capabilities.

Includes

  • 10 team members
  • 3 WhatsApp connections
  • Up to 20,000 contacts
  • Shared team inbox & CRM
  • Product catalog & order capture
  • AI Sales Agent
  • WhatsApp message templates
  • Visual automation flows
  • Broadcast campaigns
Start your free month

1 MONTH FREE

Scale Plan

K 5,000/ month
Freefor your first month
then K 5,000 / month

High-volume option for larger operations.

Includes

  • 30 team members
  • 10 WhatsApp connections
  • Up to 100,000 contacts
  • Shared team inbox & CRM
  • Product catalog & order capture
  • AI Sales Agent
  • WhatsApp message templates
  • Visual automation flows
  • Broadcast campaigns
  • WhatsApp Forms (interactive)
Start your free month

Enterprise

Custom

For organizations running large-scale WhatsApp operations with advanced integration needs.

Includes

  • Unlimited team members
  • Unlimited WhatsApp connections
  • Custom contact limits
  • Everything in Scale
  • Advanced API & system integrations
  • Priority support & onboarding
Contact sales

Note: WhatsApp conversation fees charged by Meta are billed separately based on WhatsApp's pricing model.

Need help choosing a plan? Book a demo with our team.

Answer your next customer with The Rook

Start free, connect your number with the guided setup, and talk to us whenever you need a hand.

Start free Talk to us on WhatsApp
The Rook